5 posts tagged “webseminar”
The CMO Trends 2009 webseminar took place on 2nd of February 2009. With 40 people signing up from around 20 countries, the webseminar was truly international.
ADVERT: More web-seminars here
I (Michael Leander) had anticipated that I would need to add content to the CMO Trends 2009 survey result in order for the webseminar to be interesting to the attendees.
That didn’t quite work out. I simply didn’t spend enough time preparing and reviewing the contents and structure. However, the webseminar was nevertheless relative well received.
Judge for yourself - review the evaluation below
I (Michael Leander) am conducting a new survey about social networking, how business people use social networks, which social networks business people prefer and more.
You get a summary of the report for free + an invitation to participate in a web-seminar where we discuss the survey results live.
If you are interested in joining a web-seminar to learn about marketing through social networks, you can check this one out.
Faced with significant challenges in 2009, CMO’s (chief marketing officer’s) all over the world need to rethink their marketing approach.
In February we are releasing the report CMO Trends 2009 based on the CMO Trends survey conducting in November and December 2008. But before we do, we are presenting a summary of the survey at a web-seminar. The web-seminar will provide tangible input to how marketers can effectively increase the Return on Marketing Investment in 2009 and beyond.
42 people signed up to participate in the first Marketing Through Social Networks webinar organized by FEDMA and yours truly - Michael Leander.
Below you can review the evaluation, the testimonials and critique of the webseminar.
Stressed for time, I will self-evaluate my own effort in more depth later, but for now I have these comments;
- 50% did not show up. Only 3 cancelled pre-event. That is 17 adults whom I am sure all had a good reason not to join, but still…. As a presenter volunteering time and money, I am quite frustrated about this. It’s similar to cooking for a party of 12 and only 5 show up.
- As a result, we are going to start asking payments for these web-seminars vsooner than planned.
- Good thing, though, is that the 21 people that did show up, were a great, interactive group of knowledgeable people whom I hope will join us for more web-seminars
- While the kind-hearted attendees did reward me with a relatively good rating, I felt I didn’t do well at all. In fact if it weren’t for a couple of quite motivating emails directly following the event, I would have been kicking boxes around for hours that afternoon.
- My presentation was too loaded with content without a proper structure and clear direction. So it’s really my own fault, I could have started the presentation earlier, given it more time to zink, run it not 2-3 times, but 5-6 times to get it as good as possible.
- And then there is the ever existing challenge of participants with very different backgrounds, experience and seniority on the subject. We will have to see what we can do about that in the future.
- Not being a quitter, I will of course do my darnest to improve for the next Marketing Through Social Networking web-seminar.
- I am thrilled about the many relevant comments and the critique providing me with some concrete areas to improve for next time.
After I have listened to the recording, I may add more self-criticism here.
Marketers from 11 countries signed up to participate in the first Email Marketing Profiling and Segmentation web-seminar held in cooperation with FEDMA (Federation of European and Interactive Direct Marketing).
Since this was my first time to speak about email marketing profiling in a web-seminar format, I was quite unsure how the presentation, the format and the time allocated would be received by the participants.
You can see the evaluation in the slide-show below
As you can see the “average” participants were quite pleased with the webinar. I am still blushing from the stunning evaluation of my speaking skills. 6,31 on a scale from 1 to 7 where 7 is high. While I felt that there were lots of room for improvement, I was quite pleased with the content evaluation. 6,0 is quite good.
We still have some ways to go on other areas of the web-seminar, including the technical platform. But we will continually strive to improve to serve our participants the best possible way we can.
