3 posts tagged “web-seminar”
The CMO Trends 2009 webseminar took place on 2nd of February 2009. With 40 people signing up from around 20 countries, the webseminar was truly international.
ADVERT: More web-seminars here
I (Michael Leander) had anticipated that I would need to add content to the CMO Trends 2009 survey result in order for the webseminar to be interesting to the attendees.
That didn’t quite work out. I simply didn’t spend enough time preparing and reviewing the contents and structure. However, the webseminar was nevertheless relative well received.
Judge for yourself - review the evaluation below
Email marketing acquisition tactics: How to increase
your subscriber database fast using proven and cost
effective techniques
In this 60-minute web-seminar Michael Leander will show you how to effectively increase your subscriber base.
Michael Leander will ….
- show you how to setup an effective email marketing acquisition program
- teach you how to communicate your key acquisition message effectively
- show you how to write your Unique Email Selling Proposition
- inspire you to effectively utilize all touchpoints to attract an ever increasing number of email subscribers
- share case studies and examples from successful marketers
- provide you wit concrete and tangible advice that you can begin practicing immediately after the web-seminar
Most email marketers are challenged when it comes to attracting a sufficient amount of subscribers to email campaigns and newsletters.
This 60-minute web-seminar will teach you and inspire you to help you overcome that challenge. You will be taught by one of Europe’s most experienced email marketers.
The web-seminar takes place the first Thursday each month at 10:30 CET (09:30 GMT)
Sign-up below or visit the event website here
I have been running a test of two pop-ups on this website for the past few weeks. I decided to start testing without any “fancy” design. Basically using only the tools provided by the email marketing acquisition system I am using for Michael Leander’s Marketing Tips.
Yes, I know, I know. Popups dont work.
WRONG.
They do work when used correctly. Some people (or rather; a lot) find them annoying . And of course I have no way of knowing if visitors presented with a pop-up will outright leave the site without further browsing. Well, that’s not exactly true; I do know since I monitor the bounce rate of this site and it has not changed since I introduced the popup.
WIN A FREE SEAT AT THE EMAIL MARKETING ACQUISITION WEB-SEMINAR (VALUE € 100) AND GET YOUR NAME AND COMPANY PUBLISHED HERE
All you have to do to qualify is to answer two questions;
A) Which of the two popups below performed best (A or B) ?
B) Which percentage of visitors signed up based on the best performing popup (f.ex. 3%, 9%, 15%)?
Here are the two popups I tested. The differences between the two are very small. Each so far has been presented approximately 2.000 times. They appear in the exact same way using a so-called “pop-over/hover” technique.
A: Get a new marketing tip every 3rd. day
B: Get a new marketing tip every 3 days
Please enter your answer in the comment box below now. I will personally get in touch with the winner around the 20th. of February 2009. Good luck.
