10 posts tagged “video”
They find videos through blogs and direct navigation to video sites, mostly. Google is the top individual site referring video views; also: social networks refer more views than video search engines.
People discover videos online in a variety of ways, from embeds on blogs to video search engines. But which sources drive the most video views? TubeMogul just released some interesting stats…Methodology
The most common way viewers find a video (45.13% of all views our sample) is direct navigation to a video site (i.e. going to YouTube and running a search or clicking around the featured or related videos).
In terms of sites referring traffic, no single source dominates, with a variegated long tail of mostly blogs sourcing 80.88% of all referred traffic in our sample. Here are the top 20 individual referrers:
| Site | Share of Video Referrals |
| 7.19% | |
| yahoo | 2.12% |
| 1.93% | |
| myspace | 1.55% |
| digg | 1.49% |
| stumbleupon | 1.13% |
| msn/live | 0.92% |
| blogspot | 0.78% |
| aol | 0.43% |
| 0.29% | |
| truveo | 0.22% |
| flurl | 0.21% |
| blinkx | 0.19% |
| ask | 0.19% |
| comcast | 0.16% |
| 0.15% | |
| wordpress | 0.15% |
| cnn | 0.12% |
| wikipedia | 0.11% |
| ovguide | 0.06% |
- Search engines: 11.18%
- Social networks: 3.66%
- Social bookmarking sites: 3.19%
- Video search engines: 0.63%
- Email/IM: 0.05%
- Everything else (almost all blogs): 80.88% of all referred traffic.
Analysis/Conclusions
These results likely come as bad news to the myriad sites that are set up with online video discovery in mind, such as video search engines, which source a relatively modest 0.63% of all referred video views.
To those trying to unlock a formula for making a video go viral, perhaps this gives some clues: reach out to bloggers and optimize a video’s meta-data to ensure it ranks highly on intra-video site plugs.
Taken from:
I am in the process of planning the European Email Permission Marketing Roadshow. Part of the planning process involves identifying conference hotels. So by chance I came across Hotel Light in Sofia, Bulgaria. And I was pleasantly surprised. This hotel in the center of Sofia have - either by chance or deliberately - managed to produced an amazingly appelaing website that allow you to experience just about anything the hotel has to offer in a fast, unique and appealing way.
I have created a short video to show the features offered by the hotel’s website.
So why was I so excited about this?
I have booked a great deal of hotel rooms in my time. And more often than not, I am disappointed when I check in to the room.
I have often found a large gap between what the expectation generated by viewing the hotel website, the website of the hotel booking engine or - preinternet - a brochure - and the actual experience. Now, mind you, I am a detail guy. There are certain things I need when in a hotel room. Things like certain TV channels, hazzle free internet (no coupons, codes, cords to fetch from the reception - please), a decent sized working desk, a mini bar, preferably a coffee machine or similar and an iron and iron board. This hotel did not provided answers to all of these questions, but most. And then they offer other services, which I thought was quite good.
Watch for yourself here:
What Hotel Light does so well in my opinion is;
_ a transparent presentation of the hotel and its features
- a believable presentation (I actually believe that’s what it looks like)
- a to die for brilliant navigation
- attention to detail. Did you see aircondition feature or the satelitte channel overview?
In my humble opinion, I would advice the hotel marketing managent to change but one thing; the front page. The big splash with text on the front page doesn’t do the hotel justice. Remember first impressions and all that.
Pay a visit to the Hotel Light website here - and please do let me know what you think.
In a new initiative, Michael Leander plan to provide you with one marketing tip pr. day. The tips are delivered through short videos lasting between 2 and 15 minutes. The third marketing tip in the series, this video provides an introduction to Marketingboss TV.
If you are a reader of this blog, a member of the Marketingboss community or a subscriber to the Meemoo2 Newsletter, you have probably heard about Marketingboss TV. But have you used it?
In Michael Leander’s Marketing Tip #3, you are given an introduction to Marketingboss TV.
It’s a little over 4 minutes long and you can watch it right here:
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In a new initiative, Michael Leander plan to provide you with one marketing tip pr. day. The tips are delivered through short videos lasting between 2 and 15 minutes. The second marketing tip in the series, this video provides an introduction to Website Grader.
To be sure you get notified of future Marketing Tips, signup here
Website Grader is a free seo tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective.
To watch the Marketing Tip of The Day - click here
To be sure you get notified of future Marketing Tips, signup here
In a new initiative, Michael Leander plan to provide you with one marketing tip pr. day. The tips are delivered through short videos lasting between 2 and 15 minutes.
The very first marketing tip of the day is about Twitter Grader. A neat solution that allow you to grade your Twitter activities. Developed by the US company Hubspot, the solution is free.
To watch the Marketing Tip of The Day at Marketingboss TV - click here
To be sure you get notified of future Marketing Tips, signup here
Marketingboss TV offer you more than 200 free videos about marketing. You will find lots of educational, inspirational and educational videos as well as many examples of great viral marketing campaigns, outstanding TV commercials and funny commercials. You will even find banned commercials - i.e. commericals that for one reason or other did not pass the consensus.
Go to Marketingboss TV to watch. It is free, no registration is required to watch.
Marketingboss TV recently featured a 1 hour long presentation given by Dr. Patric Dixon about future consumer trends.
The presentation provides valuable insight to anyone who takes an interest in futurism,
future marketing strategies, consumerism, lifestyle and consumer trends.
If you want to understand consumers and business buyers alike, you might
like to know that Dr. Patric Dixon is a world authority on the subject.
Well worth watching. Click here to watch
Green is everywhere. But is green marketing here to stay?
This video shows you the six sins of greenwashing and how you can avoid getting exploited by false environmental claims. Dave Michael Garg reveals the truth behind green marketing, including an up close look at General Motors (GM) and other car companies.
See this educational program and many others like it at Marketingboss TV
As this is the first time I have been "speaking to the wall", the presentation is not as good as I would have liked. But eventhough I am studdering, caughing, confused and sound distracted, I hope the video will be beneficial for you.
Download Marketingboss_Community_Introduction_Michael_Leander_Nielsen_27May2008.wmv
