13 posts tagged “marketing tip”
I have been running a test of two pop-ups on this website for the past few weeks. I decided to start testing without any “fancy” design. Basically using only the tools provided by the email marketing acquisition system I am using for Michael Leander’s Marketing Tips.
Yes, I know, I know. Popups dont work.
WRONG.
They do work when used correctly. Some people (or rather; a lot) find them annoying . And of course I have no way of knowing if visitors presented with a pop-up will outright leave the site without further browsing. Well, that’s not exactly true; I do know since I monitor the bounce rate of this site and it has not changed since I introduced the popup.
WIN A FREE SEAT AT THE EMAIL MARKETING ACQUISITION WEB-SEMINAR (VALUE € 100) AND GET YOUR NAME AND COMPANY PUBLISHED HERE
All you have to do to qualify is to answer two questions;
A) Which of the two popups below performed best (A or B) ?
B) Which percentage of visitors signed up based on the best performing popup (f.ex. 3%, 9%, 15%)?
Here are the two popups I tested. The differences between the two are very small. Each so far has been presented approximately 2.000 times. They appear in the exact same way using a so-called “pop-over/hover” technique.
A: Get a new marketing tip every 3rd. day
B: Get a new marketing tip every 3 days
Please enter your answer in the comment box below now. I will personally get in touch with the winner around the 20th. of February 2009. Good luck.
In Michael Leander’s Marketing Tip # 12 you will get an introduction to how you can use online surveys to collect information for a variety of purposes including how to use surveys for lead acquisition.
Online surveys are flexible in the sense that a wide range of information can be collected. They can be used to study customer preferences, attitudes, values, beliefs, and past behaviours. In this presentation Michael Leander is exemplifying the use of online survey using the survey tool Survey Gizmo, but of course there are manhy others out there for you to use.
Setting up an online survey for researching f.ex. customer or product satisfaction, loyalty, preference - measuring the customer experience or having respondents evaluate your website, blog, web-seminar, a physical event or anything you fancy is a cost-efficient method to initiate a dialogue with your target audience.
Watch the video below
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Want to watch previous episodes of Michael Leander’s Marketing Tips?
Click on the links below.
Marketing Tip 11 about Xobni - email management
Marketing Tip 10 about monitorering what is being written about you on Google
Marketing Tip 9 about mind mapping your marketing projects and more
Marketing Tip 8 about marketing planning and marketing budgeting
Marketing Tip 7 about important web-metrics
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Michael Leander’s Marketing Tip 11 provides a brief introduction to Xobni. Bill Gates called Xobni the next generation of social networking. I call it an interesting tool that makes my day more productive. Especially for social networking, keeping track on files and email conversations.
Xobni says: “Xobni is the Outlook plug-in that saves you time finding email conversations, contacts and attachments.”
Watch the introduction below now
Want to watch previous episodes of Michael Leander’s Marketing Tips?
Click on the links below.
Marketing Tip 10 about monitorering what is being written about you on Google
Marketing Tip 9 about mind mapping your marketing projects and more
Marketing Tip 8 about marketing planning and marketing budgeting
Marketing Tip 7 about important web-metrics
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Michael Leander’s Marketing Tip #10 will introduce you to Google Alerts. A service offered by search engine company Google which notifies its users by email (or as a feed) about the latest web and news pages of their choice.
Perfect for monitoring what is being written about you, your company, your competitors, your products and much more, Google Alerts currently offers six types of alert searches: “News”, “Web”, “Blogs”, “Comprehensive”, “Video” and “Groups”.
A News alert is an email that lets the user know if new articles make it into the top ten results of his/her Google News search. A Web alert is an email that lets the user know if new web pages appear in the top twenty results for his/her Google Web search.
Watch the introduction by Michael Leander here:
A News & Web alert is an email that lets the user know when new articles related to his/her search term make it into the top ten results for a Google News search or the top twenty results for a Google Web search. A Groups alert is an email that lets the user know if new posts make it into the top fifty results of his/her Google Groups search.
Google Alerts also allow its users to determine the frequency in which checks are made for new results. Three options are available: “once a day”, “once a week”, or “as it happens”. These options do not necessarily control how often they will receive alerts. The first option, for example, means they will receive at most one alert email per day. The “as it happens” option can result in many alert emails per day, depending on the search.
To setup your Google Alerts click here
For monitoring competitors, what is being written on Google about you, your company, your brand, your products, your service etc. Google Alerts is a great tool - in my opinion.
A mind map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged radially around a central key word or idea. Mind maps are used to generate, visualize, structure, and classify ideas, and as an aid in brainstorming, study, organization, problem solving, decision making, and writing.
I found mind mapping to be a great tool for a variety of projects. Product development, marketing planning, planning of marketing events, conceptualizing and productizing and many more.
In this presentation I present to you a great easy to use tool for mind mapping. Eventhough there are a number of freeware software tools out there, this particular tool is simple to use, yet highly advanced. It includes features for real time collaboration through online meetings or chat as well as a tight integration to office applications.
Mind maps (or similar concepts) have been used for centuries in learning, brainstorming, memory, visual thinking, and problem solving by educators, engineers, psychologists, and others. Some of the earliest examples of mind maps were developed by Porphyry of Tyros, a noted thinker of the 3rd century, as he graphically visualized the concept categories of Aristotle. Philosopher Ramon Llull (1235 - 1315) also used mind maps.
The semantic network was developed in the late 1950s as a theory to understand human learning and developed into mind maps by Allan Collins and M. Ross Quillian during the early 1960s. Due to his commitment and published research, and his work with learning, creativity, and graphical thinking, Collins can be considered the father of the modern mind map.
Now - thanks to clever and userfriendly technology - mind mapping is becoming more an more popular. Why not try it out for yourself?
Operational marketing planning and budgeting as well as monitoring progress, collaborating with internal and external marketing team-members is a challenge for most marketers.
In Michael Leander’s Marketing Tip #8 we will be presenting a tool for effective marketing planning, marketing activity planning and for budgeting your marketing plan.
Many marketers are challenged when it comes to the actual implementation of the marketing plan. No matter the size of your marketing budget, the number of activities, tasks and to-do’s are likely to have increased dramatically in recent years.
This is largely due to a heavier allocation of marketing investments to online or electronic channels. Per definition, marketing in the online space involves more work. For research, planning, execution and – not the least – monitoring of progress and results. And more work, requires better planning and analytics tools for marketers.
Size is important, they say.
But in this presentation, Michael Leander will show you a tool that any marketer can use – regardless of size of operation, type of organization.
Watch Michael Leander’s Marketing Tip #8 below
(press full screen toggle for better quality viewing)
or click here to watch it at Marketingboss TV
The tool presented was (and is still being) developed by a company based in Germany. It is one of several SaaS (Software as a service) based tools that will allow you to access and collaborate with internal and external team-members, as well as share information, progress and reports with anyone.
Here is the overview of other Marketing Tips and some to come. Signup to get notifications below.
| General marketing tips to get started |
| 1 | Twitter Grader – about grading your Twitter activities |
| 2 | Website Grader – does your website deserve a top grade? |
| 3 | Free Marketing Education and Inspiration at Marketingboss TV |
| 4 | Turning long urls into short trackable urls |
| 5 | Monitoring traffic and website ranking with Alexa |
| 6 | Google Page Rank explained |
| 7 | Important Web-Metrics explained |
| 8 | Marketing planning and budgeting <— YOU ARE HERE |
| 9 | Using mind mapping for marketing purposes |
| 10 | Sign-up below to receive more information |
In Michael Leander’s Marketing Tip #7 you are given a brief introduction to web metrics, or the metrics that matter for you to monitor the success of your website or blog.
Web analytics is probably one of the most confusing areas for many marketers. As web analytics tools such as Google Analytics, Indextools (now Yahoo Web Analytics), Webtrends and others have become very advanced providing loads of data for you to analyze, I know from experience that many marketers are having difficulties deciding which numbers to focus on. Understandable.
In my opinion, an operational (actionable) focus on a limited number of metrics is key to success. Deciding on f.ex. 5 key metrics will enable you to focus relentlessly on these 5 key metrics. After all, most marketers want to focus on metrics that are actionable - meaning if you spot an area where you aren’t satisfied with the numbers, you should be able to act (react) on the data. And at the end of the day, that is really all that matters.
Which website or blog metrics are important to you?
Surprisingly, many marketers do not monitor bounce rate. The illustration below provides an example of the bounce rate for the www.meemoo2.com website. It is amazingly low. What is your bounce rate?
Guidance to get you started
The presentation given in Michael Leander’s Marketing Tip #7 will provide some guidance, but at the end of the day you know your business best. Therefore you should be able to decide what your key objectives are for your website or blog. Are you trying to attract subscribers to your email newsletter? Are you content with having people read/see in 3,5 pages in average? Or are you focused on making the sale at your e-commerce site?
Watch previous Michael Leander Marketing Tips here
In Michael Leander’s Marketing Tip #6 you are presented to Google Page Rank.
If you already know what Google Page Rank is and how to use it, you need not read further. But if you are wondering what Google Page Rank is, go ahead and read on.
PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be.
Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page’s importance from the votes cast for it. How important each vote is is taken into account when a page’s PageRank is calculated.
I am not an SEO specialist. Therefore I suggest you search the web for more information about Google Page Rank and how it works. Watch the video about Google Page Rank below:
In an upcoming Michael Leander’s Marketing Tip, I will invite a SEO specialist to provide more information about how you can increase your PR by working proactively to do so.
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In Michael Leander’s Marketing Tip #5 you are presented to Alexa.com. Owned by Amazon, Alexa allows you to track your website traffic, ranking and several other website or blog related metrics. You can even compare your own web property with those of your competitors.
Alexa is somewhat controversial, but it seems that their ranking system is gaining more and more momentum as they develop new services and improve the basis of their ranking.
While many claim that Alexa is biased in that they apparently base their numbers solely on the user behavior of people whom have downloaded the Alexa toolbar (whom might not constitute a fair representation of the internet population), Alexa have recently announced that they are now basing their rankings and reports on more (external) data sources.
You can watch Marketing Tip #5 here
Go here to visit Alexa.com and try it out for yourself.
If you want to learn more about Alexa, click here
Michael Leander’s Marketing Tip #4 is very practical, but also very useful. It explains how you can take a long url like this one http://www.youtube.com/watch?v=IdaiFYrXGCI&feature=channel_page&utm_source=Meemoo2&utm_medium=Blog&utm_campaign=MarketingTip4 and turn it into short urls, like this one http://tinyurl.com/9ur2sw
This is useful for posting urls in forums and comments, but especially useful for text based email newsletters and email campaigns where a long url cannot be hidden.
If you are a marketing manager, you might want to ask your department or your agency to take a look at this marketing tip.
