10 posts tagged “customaxi”

Marketingboss Interview with group member Peter Winther.

Q: What has been your greatest success as a CMO?

A: Being able to create coalition between sales and marketing, and implementing ultimate loyalty programs, nominated to several awards. For further insight please read this article:

Q: What were the key marketing ingredients?

A: In fact every aspect of and discipline considering CRM, DM and multi channel marketing, but also a great deal coaching.

Q: In your opinion, how important is branding in the years to come?

A: Branding is important, but not just as a buzz word. It is all about having focus on bringing emotional and technical loyalty into consideration, and create an understanding about how we see ourselves, how others see us and how we want to be seen in the future.

Defined in concrete words that can explain the brand idea described in one sentence and values that partner, co-workers, and customers can identify the company with. In my opinion it is much more important to understand the need for focus on loyalty development and LTV than using too much time on branding issues, but neither of the two things must be forgotten.

Q: If you were to mention a few areas within marketing, in which you consider yourself to be a specialist, which are they and why are they important?

A: I have always been a very result oriented entrepreneur focused on ROI and ROMI which always has helped me achieve bottom-line results. One of my main forces is a holistic approach to all problems. For that reason I consider myself to be a good benchmark partner to any board of directors, managers, agencies and co-workers.

Many years in varies jobs and industries has skilled me in developing business plans, marketing plans, strategies, budget, economic follow-up, forecast, coaching, MBO and personal sales towards Key Account Customers. Things that is very important to keep focus and set up goals and consequence if they are not fulfilled.

I have great experience and the results to prove it in leadership and coaching of Business managers, Sales managers, Sales staff, Marketing staff, Customer service staff, Information staff, Logistic manager and staff plus PDI-staff.

Rather than talking about it I make things happen, when ever, where ever, even if the systems or the cultural mindset speaks against it. I have always lived after the saying: “we should always strive to be best with what we have”.

In my opinion too few CMO´s fully understand the need for a strong connection between sales, marketing, backup, production and all the other things that is needed to bring a product from production site to consumer site. This I have learned, as a consequence of a holistic overview and many years of successful work with every aspect of the different disciplines of sales and marketing. I like to think that I look at any obstacle as a possibility and not a problem.

If I should mention some key words it must be my experience with personal sales, dialogue and DM marketing, loyalty management, CRM, multi branding, multi channel marketing, web-development, strong creativity also on command and I have agency experience both as a contact manager and AD. When you are a holistic thinker, it is hard to keep it to one or two disciplines.

Q: How do you see the internet come into play for your industry in the future, and which role do you see your company take in it?

A: The Internet will play a tremendous role in the years to come and we will try to be developing best in classes solutions in favour of our customers. In fact we already try to let our best customers have a saying in our development of our web-site.

Q: It is a fact, that marketing instrumentation has changed dramatically over the past 5-10 years. In your opinion, is the general marketer in need of an educational upgrade, or a competence lift?

A: Definitely, as I see it there is no ONE marketing education that can give a total overview of all the disciplines needed to be a great marketer of the future.

Q: If you compare the internet with that of the automobile industry, how far have we come? (i.e. the automobile industry is 100 years old, the commercial internet industry around 10)

A: We have come far in a very short time, but I believe we have only just begun. In a few years most of the retail business will be moved to the internet. The big issue is logistics. If you can’t get the goods in due time you will still rather go get them your self.

Another issue is security and visibility. Will you buy a car over the internet without having tried it or spoken to a professional who could help you? Some will, others wont, but the winning companies will be those, who understand the different needs of different customers, and gives access to different solutions tailor made and automatically customizes it one to one.

Q: What are you thoughts on networking – virtually and physically?

A: Networking can be very rewarding. You need to give and take if you want something out of joining a networking group.

Q: If you look 5 years ahead from now, where would you like to see yourself in terms of marketing competence?

A: It is hard to say, but I hope I have followed time and are able to keep up with all the new stuff we will experience in the next 5-10 years.

Q: If you were to pinpoint any Marketingboss in particular you would like to get connected with, how would you describe him/her?

A: Somebody who shares my passion for loyalty development and holistic focus on marketing issues.

You can connect with Peter Winther from his Xing profile here: https://www.xing.com/profile/Peter_Winther/

Are you a marketing professional, lookingfor inspiration, education and edutainment, you should check out Marketingboss TV (Marketing boss TV).

Check it out here: www.marketingboss.tv

I am sure most of you eloquent readers find this article to be old news. And I'm sure that you also find the information that the study that found that presenting information in a “bad news, good news” order leaves a more positive impression than the same information presented with a “good news, bad news” ordering.

But nevertheless. I just learned, that COPERNICUS, who shattered traditional cosmology by contending that the Earth revolves around the Sun, was the second of four children. His bitter opponent, Tycho Brahe, was an only child.

Charles Darwin, whose theory of natural selection overturned traditional views of the creation and evolution of life, was the fifth child of six and Alfred Russell Wallace, the co-discoverer of the theory, was the last of six children. But George Cuvier, an upholder of the creationist view, was the first child of four, as was Louis Agassiz, another opponent of Darwin.

Frank Sulloway, a historian of science who proposes that birth order makes a startling difference in the progress of science, is himself the third of four children.

Dr. Sulloway cites the roles played by these and thousands of other scientists as prime evidence for a provocative theory: researchers who challenge established views tend to be born later in their families while those who support the status quo tend to be firstborns.  And .

After years of research, he has proposed that firstborns are more likely to defend current theories and those born later are more likely to attack them. In the process, he is resurrecting the notion that birth order can to some degree steer personality in later life, an idea that most social scientists have come to reject.

I am a first born ! Darn it !

Money Marketing and Marketing Week are presenting the Online Customer Acquisition and Retention for Retail Financial Services conference in London - taking place the 2nd. and 3rd. of October 2007.

I will be conducting two interactive master classes entitled;

- optimising your website to ensure the best online experience and to increase the value of your customer' online experiences to retain customers

and

- optimising your online customer relationship management

You can find more information at Centaur Conferences website

Customaxi is organizing The International Customer 2.o Marketing Conference in Berlin. The conference will take place in Berlin, Germany, in September 2007.

Designed to benefit marketing managers, marketing directors, VP marketing, emarkerking managers, loyalty marketing managers, acqusition marketing managers and professionals working in the field of online and offline marketing, the conference is a customer experience, customer loyalty, and customer retention conference committed to linking present and emerging methodologies with successful marketing acquisition and loyalty marketing activities.

Visit the conference website and learn more

We are currently finalizing the last details on the new Customaxi concept.
A new website will be launched by September 2007. The concept is to build an international
interactive direct marketing agency staffed by an international team of online and direct marketing professionals.

Customaxi

Since this is a personal blog you are likely to know me in person, or know of me through any of the professional or private activities, interests groups, companies I am involved in.

So I had a change of vision. And it is not about religion or a new marketing concept. It is about my vision. Or rather 50% of my vision.

In March I was hit by a virus in my left eye. This turned out to be pretty bad. Following weeks of treatment, the very competent staff at Rigshospitalet, adviced me to remove the eye. And so they did.

So now I am the proud owner of an artificial left eye. Or rather an orbital implant fitted with an ocular prosthesis. Currently and until July the prosthesis looks nothing like the right eye. But in July I hope to "upgrade" to a prosthesis that will match the right eye. (Unless I decide to match the likes of David Bowie and others who actually were born with different color eyes).

The vision change from a marketing and branding perspective
It is interesting that the business of artifical eyes is small, yet highly competitive. Take a look at this website: http://www.ioi.com/index.htm - It surprised me that this websites really is a hardcore selling instrument.

Yesterday I met Manfred Müller, an Austrian living in Copenhagen. Manfred works as the DACH country manager for www.surfray.com and they are highly likely to kick-bud in the future. Why? Well, they have developed an impressive search technology.

The benefit of the Surfray technology is the ability to present relevant search results in "Real Real time" fast. For corporations the offering is especially interesting since Surfray allows users to search both inside and outside the firewall. In other words; Surfray provides an option to include both internal data as well as external (f.ex. from the internet) in your searches. And what's more; it aint expensive and I've heard that ROI is fast as well.

Pay a visit: www.surfray.com

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1 comment

Listen to the side effects. Not all of them are bad.....

As I understand it, Customer Experience Management is concerned with all customer interactions, not just those that lend themselves to automation. And quite importantly, it deals with the customer's perception of value, which has both functional-"Did it do what it was supposed to do?"-and emotional-"Did I enjoy how I was treated?"-components.
Read the rest of this article at Return on Behavior Magazine:

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