Michael Leander Nielsen’s blog

How to increase your email subscriber database fast using proven and cost effective techniques

2009-01-22T10:51:43Z

Email marketing acquisition tactics: How to increase your subscriber database fast using proven and cost effective techniques In this 60-minute web-seminar Michael Leander will show you how to effectively increase your subscriber base. Mic...

Read and post comments | Send to a friend

QUIZ: WHICH POP-UP WORKS BEST?

2009-01-21T07:45:25Z

I have been running a test of two pop-ups on this website for the past few weeks. I decided to start testing without any “fancy” design. Basically using only the tools provided by the email marketing acquisition system I am using for Michael Le...

Read and post comments | Send to a friend

DIRECT MAIL HORROR STORIES BY JAMES E. SULLIVAN

2009-01-21T06:24:22Z

Direct mail…it’s not like any other marketing medium. Have trouble with a TV ad you’ve placed?or a magazine placement? “Make goods” are available. But in direct mail, disasters happen just days before the drop-dead mail dates. And then, it’s ...

Read and post comments | Send to a friend

CMO Trends 2009: What do marketing managers have planned for 2009?

2009-01-19T04:56:38Z

Faced with significant challenges in 2009, CMO’s (chief marketing officer’s) all over the world need to rethink their marketing approach. In February we are releasing the report CMO Trends 2009 based on the CMO Trends survey conducting in Nov...

Read and post comments | Send to a friend

MARKETING TIP 12: USING SURVEYS FOR LEAD ACQUISITION AND MORE

2009-01-18T21:01:10Z

In Michael Leander’s Marketing Tip # 12 you will get an introduction to how you can use online surveys to collect information for a variety of purposes including how to use surveys for lead acquisition. Online surveys are flexible in the sense th...

Read and post comments | Send to a friend

DEFINITIONS OF MARKETING

2009-01-18T20:47:37Z

A recent discussion about the difference between advertising and marketing on the Chief Marketing Officer’s Exclusive group on Xing, made me search for various definitions of marketing and advertising. The real discussion was about the differen...

Read and post comments | Send to a friend

EVALUATION OF MARKETING THROUGH SOCIAL NETWORKS JANUARY 20, 2009

2009-01-18T07:23:25Z

42 people signed up to participate in the first Marketing Through Social Networks webinar organized by FEDMA and yours truly - Michael Leander. Below you can review the evaluation, the testimonials and critique of the webseminar. Evaluation - mar...

Read and post comments | Send to a friend

Protected: Links (password protected)

2009-01-18T04:21:20Z

This post is password protected. To view it please enter your password below: Password:

Read and post comments | Send to a friend

CONTROVERSIAL BURGER TEST UNDER FIRE

2009-01-14T04:27:10Z

Burger King is once again under fire. This time for their innovative initiative “Whopper Virgins” - a new advertising campaign featuring “Burger virgins”, impoverished villagers in remote parts of the world, taking part in Whopper versus Big Ma...

Read and post comments | Send to a friend

EVALUATION OF EMAIL PROFILING WEB-SEMINAR

2009-01-14T04:00:04Z

This is a selfevaluation by me - Michael Leander - relating to my performance at the recent web-seminar “Email Marketing: Improving results through effective profiling and segmentation”. It will reveal my thoughts about the web-seminar and share...

Read and post comments | Send to a friend