Michael Leander Nielsen’s blog

HOW DO PEOPLE DISCOVER VIDEOS ONLINE?

2009-02-13T14:49:42Z

They find videos through blogs and direct navigation to video sites, mostly. Google is the top individual site referring video views; also: social networks refer more views than video search engines. People discover videos online in a variety of...

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DEATH BEFORE BIRTH by Chris Catchpole

2009-02-08T07:40:35Z

As every creative will agree, most of our best ideas remain as just that – ideas. Cracking work, bang on brand, exciting, pushing boundaries, disruptive, intelligent, fascinating, thought-provoking, action-inducing but never get anywhere past t...

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EVALUATION WEBSEMINAR: CMO TRENDS 2009, PART 1

2009-02-07T10:30:52Z

The CMO Trends 2009 webseminar took place on 2nd of February 2009. With 40 people signing up from around 20 countries, the webseminar was truly international. ADVERT: More web-seminars here I (Michael Leander) had anticipated that I would need to...

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BRAND ‘ME’ BY CHRIS CATCHPOLE

2009-02-06T04:24:53Z

Everything we wear, the food we eat, the car we drive, where we live, the music we listen to, the people we hang around with speak volumes about us as individuals. We all choose very carefully each and every aspect of our lives. We all have an i...

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BRANDS NEED TO BE BOLD NOW !!

2009-02-03T05:23:55Z

This article was written by Poa Jonas Tough times call for tough measures is the mantra, which comes out of boardrooms, press conferences and marketing departments. Budgets are slashed, layoffs are looming and even production lines are being pu...

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DIRECT MAIL HORROR STORIES PART 2 FROM JAMES E SULLIVAN

2009-02-02T04:41:37Z

I love my direct mail; I look forward to reviewing every piece of the mail in my mail box. The best part of direct mail marketing is not how creative the package is, nor how good and responsive the list is, nor how strong the offer or how compe...

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SOCIAL NETWORKING AND BUSINESS: NEW SURVEY

2009-02-01T15:57:20Z

I (Michael Leander) am conducting a new survey about social networking, how business people use social networks, which social networks business people prefer and more. You can take the survey here You get a summary of the report for free + an inv...

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ONCE AGAIN: SUPER BOWL COMMERCIALS FOUND TOO HOT FOR THE NAKED AMERICAN EYE

2009-01-29T06:59:39Z

Super Bowl XLIII, an American football game that will decide the NFL champion for the 2008 season, is scheduled to be played on February 1, 2009. This years contenders for the title are Pittsburg Steelers and Arizone Cardinals. From a marketing ...

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NEW SURVEY ABOUT SOCIAL NETWORKING

2009-01-28T05:06:10Z

I am conducting a new survey about social networking. If you participate you will receive; - the survey report which will be published in March 2009 - an invitation to a complimentary web-seminar where the survey results will be presented AND di...

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BEST GLOBAL BRANDS 2008 - INTERBRAND BRAND RESEARCH

2009-01-27T06:24:04Z

Google, Apple, Amazon.com, Zara and Nintendo are among this year’s top gainers in Interbrand’s annual ranking of The Best Global Brands, and not surprisingly, financial services giants Merrill Lynch, Citi and Morgan Stanley are among the compani...

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