A change of vision

Since this is a personal blog you are likely to know me in person, or know of me through any of the professional or private activities, interests groups, companies I am involved in.

So I had a change of vision. And it is not about religion or a new marketing concept. It is about my vision. Or rather 50% of my vision.

In March I was hit by a virus in my left eye. This turned out to be pretty bad. Following weeks of treatment, the very competent staff at Rigshospitalet, adviced me to remove the eye. And so they did.

So now I am the proud owner of an artificial left eye. Or rather an orbital implant fitted with an ocular prosthesis. Currently and until July the prosthesis looks nothing like the right eye. But in July I hope to "upgrade" to a prosthesis that will match the right eye. (Unless I decide to match the likes of David Bowie and others who actually were born with different color eyes).

The vision change from a marketing and branding perspective
It is interesting that the business of artifical eyes is small, yet highly competitive. Take a look at this website: http://www.ioi.com/index.htm - It surprised me that this websites really is a hardcore selling instrument.